Brook Trout Solutions · Technology Advisory
Chris Parise
In his first 40 days of managed LinkedIn content, Brook Trout Solutions' Chris Parise earned 4,433 impressions, reached 1,668 members and added 48 followers, with his top five posts driving 48% of all impressions.
- Services
- LinkedIn Ghostwriting + Content Programme
- Industry
- Technology Advisory
- Timeline
- First 40 Days (Oct–Nov 2025)
The challenge
The challenge
Chris was starting a content programme from a base of 1,763 followers and needed to get in front of founders, CEOs and business owners, the audience his work targets.
- Small starting audience (1,763 followers)
- No established content rhythm
- Needed reach with owners and executives
- No proven post formats for his voice
The solution
The solution
We ran his LinkedIn content for the first 40 days, anchored on a personal transformation story, with weekly tracking of impressions, engagement and new followers.
The result
The result
From 7 October to 15 November the content earned 4,433 impressions and reached 1,668 individual members, with a 2.37% engagement rate. The account added 48 new followers, from 1,763 to 1,811.
The top engaging job titles were Founder, CEO, President, Owner and Co-Founder: exactly his target market. The top five posts drove 48% of total impressions.
- 4,433
- impressions in the first 40 days
- 1,668
- individual members reached
- 2.37%
- engagement rate
- 48%
- of impressions from the top five posts
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