Skip to content
Targo Advertising

CommLaw Group · Telecom Law / AI Compliance

Jonathan Marashlian

Took Jonathan Marashlian's LinkedIn from a low-activity profile to a visible authority asset, generating 238K impressions, 81K unique members reached, and 4x higher daily visibility in under 7 months.

CommLaw Group LinkedIn case study
Services
LinkedIn Ghostwriting + Personal Branding
Industry
Telecom Law / AI Compliance
Timeline
7 Months
LinkedIn profile

The challenge

The challenge

Before working with Targo, Jonathan Marashlian had deep authority across telecommunications law, regulatory compliance, and AI-related legal issues, but his LinkedIn presence was not yet reflecting that expertise at scale. His profile had a low baseline of activity, VisionAI's presence needed more visibility, and there was a clear opportunity to turn Jonathan's experience, interviews, webinars, and industry perspectives into consistent thought leadership.

  • LinkedIn activity was not matching Jonathan's level of expertise
  • Profile positioning needed to better support visibility and conversion
  • VisionAI-focused ideas needed to be repurposed into a stronger company presence
  • Content needed to balance legal authority, AI relevance, and a human voice

The solution

The solution

We built a structured LinkedIn content system around Jonathan's authority in telecom law, compliance, AI, and founder-led storytelling. The work included profile optimization, weekly content drafts, performance reporting, webinar promotion, repurposed VisionAI content, and a more reliable review workflow to reduce friction around approvals.

The strategy focused on translating Jonathan's real-world experience into content that felt human, credible, and timely. We combined AI and legal commentary, telecom regulatory insights, personal stories, and event-driven content to build both personal authority and awareness for CommLaw Group and VisionAI Consult.

Targo helped raise my thought leadership and turn my ideas, legal experience, and AI commentary into consistent LinkedIn content. The strategy clearly improved reach, engagement, and visibility with the exact senior audience we wanted to reach.
Jonathan MarashlianJonathan MarashlianManaging Partner, CommLaw Group

The result

The result

In under 7 months, Jonathan's LinkedIn presence moved from low baseline activity to a consistently visible, engagement-generating system. During the Targo period, his content generated 238K total impressions compared with 46K before Targo, while average daily impressions increased from 296 to 1,143.

The growth was not only driven by one viral post. Even with the March viral spike removed, baseline average daily impressions still more than doubled compared with the pre-Targo period, showing that the improvement came from a stronger content system rather than a one-off moment.

238K
total impressions during the Targo period
81K
unique LinkedIn members reached
4x
increase in average daily visibility
296
Average daily impressions up from 296 to 1,143
3,915
total social engagements
3,760
reactions
711
comments
223
link engagements
102
saves
70
LinkedIn sends
16,259
total followers
14%
year-over-year follower growth
55K
impressions from the top post in March 2026
66%+
of followers at Senior, CXO, Director, or VP level

Other projects

More client stories