Othello.ai · B2B Tech / Sales AI

Jared Zelman

In 61 days of managed content, Othello.ai founder Jared Zelman's LinkedIn earned 127,711 impressions and 752 new followers, read by senior tech and finance professionals in New York and the Bay Area.

Services: LinkedIn Ghostwriting + Content Programme
Industry: B2B Tech / Sales AI
Timeline: 61 Days (Oct–Nov 2025)

The challenge

Jared needed reach with senior professionals in tech and finance in New York and the Bay Area, and a content format that would let him teach his sales framework credibly.

Needed reach beyond a generalist audience, into senior tech and finance readers
No proven format for teaching his sales framework on LinkedIn
Follower base of about 5,400, modest for his market
A short window to prove the model

The solution

We ran his LinkedIn content across October and November 2025, including a sales-framework post built around a personal story, with monthly performance tracking.

The result

From 1 October to 30 November the content earned 127,711 impressions and 760 engagements, and added 752 new followers, growing the audience from about 5,400 to about 6,080. November impressions were up 18.1% on October.

The top post, a sales framework delivered through a personal story, earned 24,659 impressions on its own. The audience matched the target: senior tech and finance professionals, concentrated in New York and the Bay Area.