Tiger Black · 9Zero · Technology / Startups / Venture

Duncan Logan

Duncan Logan's LinkedIn averaged about 8,900 impressions a month. In under five months of managed content his posts earned about 447,000 impressions and about 4,000 engagements, with five posts passing 35,000 impressions each.

Services: LinkedIn Ghostwriting + Content Programme
Industry: Technology / Startups / Venture
Timeline: 5 Months (Apr–Aug 2026)

The challenge

Duncan's content reached about 8,900 impressions a month and about 140 engagements, a fraction of what his network and profile could support.

Baseline reach small relative to his profile
Low monthly engagement for his audience size
Needed reach across startup, tech and VC audiences in multiple cities
No repeatable high-reach format

The solution

We ran his content from April 2026, mixing tech commentary, personal story and bold formats, and tracked every post's reach and engagement month by month.

The result

From 9 April to the end of August the account earned about 447,000 impressions and about 4,000 engagements, and added about 2,150 new followers to finish at 24,181. Average monthly impressions ran at about 92,600, roughly 10x the baseline, and monthly engagement rose about 6x.

Five posts each passed 35,000 impressions, led by a Travis Kalanick post (79,787). The audience is 24% senior, 18% CXO and 12% founders, concentrated in the SF Bay Area, New York and London.