MCode · Leadership & Team Performance

Rod Penner

MCode's Rod Penner came in with about 980 impressions a month and a profile that did not communicate his offer. After a profile rebuild and four months of managed content, his LinkedIn earned 27,210 impressions, added 645 followers, and produced an August of 10,235 impressions, up 97%.

Services: Profile Rebuild + LinkedIn Content Programme
Industry: Leadership & Team Performance
Timeline: 6 Months (Apr–Oct 2026)

The challenge

Rod's content averaged about 980 impressions and 23 engagements a month, and his profile did not tell leaders what he does. Reach, positioning and follower growth all needed work.

Very low baseline reach and engagement
Profile did not communicate the offer clearly
Slow follower growth (about 74 a month)
Needed reach with senior leaders, VPs and CXOs

The solution

We rebuilt his LinkedIn profile around a clear leadership offer, then ran his content from late April 2026 with monthly reporting on reach, engagement and audience fit.

The result

From 24 April to the end of August the account earned 27,210 impressions and 704 engagements, and added 645 new followers. Average monthly impressions rose more than 6x and engagements about 7x.

August was the strongest month: 10,235 impressions (up 97%), 209 engagements and 177 new followers. By the end of September he reached 2,901 followers, led by senior leaders, VPs and CXOs in financial services, consulting and healthcare.